Category Archives: Marketing & Branding

Tips, tricks, rants and raves RE marketing and branding.

Jean-Claude Van Blime: un art cosmique

Posted on November 12, 2011 by awilliams

I’m pleased to have just launched the new website for Jean-Claude Van Blime, a Parisian artist, and retired CEO of a major pharmaceutical company. I’m hardly a qualified art critic, but having seen many of Jean-Claude’s works in person, I’m … Continue reading →

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Your Home Page Doesn’t Exist

Posted on August 8, 2010 by awilliams

About two years ago, I was working on a very large corporate website and elbow deep in Analytics. Several things perplexed me. One in particular has changed the way I think about websites.

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When having 2 top menus on your website is a good idea.

Posted on August 8, 2010 by awilliams

“2 Top Menus? But… Why would you do that?” I had an interesting challenge recently with one of my clients. They’ve been a start-up for years and just recently began sustaining operations with sales. This is a big stage for … Continue reading →

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