Logo Development
Chosing the right logo is hard work. Trust a company with years of experience and a solid grasp of identity principles.
Brand Personality
Stand out from the crowd with a powerful message and evocative expression.
Corporate Identity Packages
A good identity package is like a well-tailored suit. It should fit, impress your customers, and speak when you’re not speaking.
Style Guides and Brand Rules
Style and brand guidelines help your business stay on message and reduce costly mistakes.
Re-Branding
Whether you’re going after a different market, or restructuring your organization, there’s a lot to consider if your considering re-branding. Trust a company with experience in re-branding, mergers, and acquisitions.
Branding is our true obsession.
It’s hard and rewarding work. When you’ve found the right brand, you know it. A great brand is more than the sum of its parts.
Thermal Exposure has created corporate identity packages for dozens of clients over the years. The principles are always the same. Yet, it’s all those countless other variables, like finding your voice, distilling the essence of your mission and finding a way to communicate it effectively — well that’s branding.
It’s hard.
It’s challenging.
It’s infinitely rewarding.
Determining your audience, defining your mission, vision, & values, and being brutally honest with yourself will get you half-way there.
If you want to see an example of great branding, check out John Deere. They haven’t changed their brand in over 100 years. They nailed it. Will your company be able to say that in 100 years?
Well, maybe you’re not a tractor.
If you were a car, what car would you be? Would you be a Volvo, safe and reliable? Would you be a BMW, engineered for speed? Are you a Honda, lean and efficient? Or are you a Toyota, with the gas pedal stuck?
In other words, who do you think you are?
Who do your customers think you are? How do you know that? Who do your employees think you are? Will your customers believe you?
Your message has to hit the target. Not only that, it has to resonate. You want to own an idea in your customer’s mind. You want to own a thought. What’s that thought?
These are tough questions. When you want answers, contact Thermal Exposure.
Logo and Style Guidance
Thermal Exposure can help strengthen your brand by providing you with powerful brand tools like Logo and Style guides that ensure a consistent and powerful presence across all types of media.
Examples:
Lumera Style Guide
Plexera Style Guide
GigOptix Logo Guide
