About two years ago, I was working on a very large corporate website and elbow deep in Analytics. Several things perplexed me. One in particular has changed the way I think about websites.

Continue reading →

“2 Top Menus? But… Why would you do that?”

I had an interesting challenge recently with one of my clients. They’ve been a start-up for years and just recently began sustaining operations with sales. This is a big stage for a start-up. Product is finally rolling out the door, after many years of expensive R&D supported by investors.

Their investors are still just as important, but they wanted to communicate to their customers that they’re all grown up. Their old website was a maze of investor-oriented fluff without a lot of substance. It was the kind of sandbox an investor could spend hours in and not complain.

The problem was, it was confusing as heck to customers.

Continue reading →