ClearSign Combustion Corporation Branding Case Study

“ClearSign chose Thermal Exposure from among several companies to help design and develop our visual identity. Since that time we have expanded their role to include corporate videos, website design and hosting and branding and messaging. We continue to be delighted with the quality of work, attention to detail and value for money that Alex and his team provide. The work product from Thermal Exposure is highly creative and professional and we believe it sets ClearSign apart from other companies in our space.”
– Geoff Osler, ClearSign Combustion

It’s been nearly two years since I was first contacted by ClearSign Combustion Corporation to build them a website. I’ve known the CEO, Rick Rutkowski, since we worked together at Microvision over a decade ago. (Nearly all of my new business comes from referrals or repeat clients.)

ClearSign Combustion Corporation has some spectacular technology that can greatly improve the efficiency of external combustion engines (like those found in large boilers, power plants, refineries, etc.) by controlling flame characteristics with high-voltage/low-amperage electrical fields. Wow! This is some real Jetsonian stuff, and it’s cool to see in action.

At the time, I was living in France, but I have deep roots in the Seattle area. I was able to work from Paris and the time difference made for rapid progress. At the time, ClearSign was getting ready for their IPO, so ultimately, we wound up sitting on the designs for nearly a year before we launched the new brand. It wound up working really well, since (by the time we were finally ready to launch the new website) we had quite a lot of new branding to unveil. This included business cards, letterhead, website, newsletter email templates, printed brochures and more.

One of the more exciting projects to come out of our branding initiative was the creation of a series of very short technology demonstration videos. ClearSign was so impressed with the quality of these short videos (which were really quite simple in scope) that they commissioned me to do a longer video about the company and the technology.

Behold: ClearSign ECC™: The Future of Fire

Be sure to visit Clearsign.com (built by Thermal Exposure) and learn more about the company.

Below are some more examples of ClearSign branding.

ClearSign Combustion Corporation

ClearSign Combustion Corporation

Clearsign Letterhead Combo

Clearsign Letterhead Combo

ClearSign Newsletter Email Template

ClearSign Newsletter Email Template

If you would like more information about Thermal Exposure’s branding services, please drop us an email.

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